An annual report into the state of video games has raised eyebrows for suggesting Rockstar will sell the long-awaited behemoth that is GTA 6 for $100 – around £80.
The amount could be justified by the game’s enormous budget and would fit with a similar move by GTA publisher Take-Two back at the start of the current console generation, when it helped lead the charge in raising game prices previously.
Indeed, the report – published by Matthew Ball of Epyllion – suggests there is “hope” within the wider video game industry that prices do rise closer to an average £80/$100 price point to reflect rising development costs.
In 2020, the launch of PlayStation 5 and Xbox Series X/S saw the average boxed game release shift upwards to around £70 here in the UK. Numerous big budget releases also offer premium editions priced even higher, with added in-game content, or early access dangled as an incentive.